SNICKERS is getting into the protein bar arena with the announcement of their new Hi Protein bars which promises fans the ‘yum’ of a SNICKERS, but with 20 grams of protein added. The new single size 2.01-oz bars will be available at select retailers starting in January with a nationwide rollout later in the year.
And by the way, if this sounds like a familiar product, you’re right. Back in 2004, the company introduced SNICKERS Marathon Energy Bars. The difference between the two? Marathon bars have about 12-grams of protein.
Source: Mars Wrigley